01
Data is fragmented across platforms
Google Ads, Meta, GA4, Search Console, CRM, e-commerce and spreadsheet data can leave teams with multiple versions of performance.
Marketing Data & Analytics
Turn scattered marketing data into decisions you can act on.
We clean, connect, analyse and visualize marketing data so teams can understand acquisition, campaign performance, customer journeys, conversion behaviour and where marketing investment is creating value.
✓ No obligation✓ Clear next steps✓ Nairobi-based support
Built around business outcomes
Strategy. Experience. Technology. Growth.
01
GA4 & GTM
02
Power BI & Looker Studio
03
Excel, Sheets & SQL
04
Campaign & funnel analysis
GA4 & GTM
Power BI & Looker Studio
Excel, Sheets & SQL
Campaign & funnel analysis
Tools & technologies
Tools for marketing data analysis, dashboards and measurement.
Marketing analytics projects combine advertising, website, spreadsheet, SQL and business-intelligence tools according to the data available and the decisions the reporting must support.
Google Analytics 4
Google Tag Manager
Looker Studio
Power BI
Microsoft Excel
Google Sheets
SQL
BigQuery
Google Ads
Meta Ads
Search ConsoleGoogle Analytics 4Google Tag ManagerLooker StudioPower BIMicrosoft ExcelGoogle SheetsSQLBigQueryGoogle AdsMeta AdsSearch ConsoleFocused services
Explore the service that matches what you need.
Google Ads →
Analyse paid-search spend, search demand, conversion rate, CPL and lead quality alongside website outcomes.
Meta Ads →
Measure Facebook and Instagram campaign performance, creative response, acquisition cost and lead quality.
SEO & Organic Growth →
Combine Search Console, GA4 and conversion data to measure organic visibility and business impact.
Shopify Development →
Connect store, product, campaign and funnel data to stronger e-commerce decisions.
WooCommerce Development →
Analyse WooCommerce customer journeys, conversion behaviour, product performance and acquisition channels.
Software & Apps Development →
Build custom dashboards, data workflows or integrated reporting systems when standard tools are not enough.
The measurement problem
Having more data is not the same as knowing what to do next.
Useful analytics starts with reliable tracking and structured data, then connects marketing activity to the leads, sales, revenue and customer actions that matter to the business.
02
Reporting stops at surface-level metrics
Clicks, reach and sessions need context from leads, sales, revenue, acquisition cost and conversion quality before they can guide investment decisions.
03
Tracking and data quality are unreliable
Missing events, inconsistent campaign naming, duplicate records and spreadsheet errors can weaken every dashboard and analysis built on top of them.
04
Manual reporting consumes valuable time
Repeated exports, copy-paste workflows and disconnected spreadsheets make reporting slow and leave less time for interpretation and optimization.
Data & analytics capabilities
From tracking and spreadsheets to dashboards, funnels and marketing intelligence.
01
GA4, GTM & Measurement
GA4Google Tag ManagerEventsConversions
Define and review meaningful website and campaign measurement so analysis starts from stronger conversion data.
02
Marketing Dashboards
Power BILooker StudioExcel dashboardsKPI reporting
Build decision-focused reporting for campaign, website, lead, sales and e-commerce performance.
03
Excel & Google Sheets Analysis
ExcelGoogle SheetsPivot tablesData cleaning
Clean, structure, reconcile and analyse marketing and sales datasets for recurring reporting and one-off business questions.
04
SQL, BigQuery & Data Preparation
SQLBigQueryData modellingData validation
Query and prepare larger structured datasets, join compatible sources and create analysis-ready marketing views.
05
Campaign & Acquisition Analysis
CACCPLROASLead quality
Compare channels, campaigns and customer acquisition using the commercial metrics available to the business.
06
Funnels & Customer Journey Analysis
FunnelsConversion rateLanding pagesE-commerce
Identify where users enter, engage, abandon and convert across landing pages, websites and e-commerce journeys.
07
SEO & Search Analysis
Search ConsoleGA4QueriesLanding pages
Combine Search Console and analytics data to understand queries, landing-page visibility, organic traffic and conversion contribution.
08
Reporting Automation & Integration
APIsBigQueryScheduled reportingData workflows
Reduce repetitive reporting by connecting compatible sources and creating more maintainable data and dashboard workflows.
Have a project in mind?
Tell us what you need and we’ll recommend the most practical next step.
Our process
A practical workflow from business question to measurable action.
01
Define
Clarify the decisions, marketing goals, KPIs and business questions the analysis must support.
02
Audit
Review tracking, data sources, naming conventions, reporting gaps and the quality of available data.
03
Prepare
Clean, standardize, validate and combine relevant datasets before analysis.
04
Analyse
Explore channel performance, customer acquisition, funnels, segments, trends and conversion behaviour.
05
Visualize
Build dashboards and reports that make important KPIs, comparisons and changes easier to understand.
06
Recommend
Translate findings into prioritized actions for campaigns, landing pages, tracking, content and budget allocation.
Analytics engagements
Start with the measurement, reporting or analysis problem you need to solve.
Final pricing depends on data-source access, data quality, tracking requirements, dashboard complexity, historical data volume and automation scope.
Analytics & Tracking Audit
From KSh 30,000
For businesses that need a structured review before relying on their current marketing reports.
- ✓ GA4 & GTM review
- ✓ Data-source review
- ✓ KPI assessment
- ✓ Data-quality findings
- ✓ Measurement action plan
Marketing Dashboard
From KSh 45,000
For teams that need one clearer recurring view of campaign, website and conversion performance.
- ✓ Power BI or Looker Studio
- ✓ Core KPI design
- ✓ Campaign & website views
- ✓ Conversion reporting
- ✓ Dashboard handover
Advanced Analytics & Automation
Custom scope
For multi-source reporting, deeper analysis or recurring marketing intelligence workflows.
- ✓ SQL / BigQuery analysis
- ✓ Multi-source reporting
- ✓ Funnel analysis
- ✓ Reporting automation
- ✓ Ongoing insights support
FAQ
Common questions before we start.
What marketing data can you analyse?
Depending on access and data quality, we can work with website analytics, Google Ads, Meta Ads, Search Console, e-commerce, CRM exports, lead data, sales data and structured Excel or Google Sheets datasets.
Which analytics tools do you work with?
Typical tools include GA4, Google Tag Manager, Looker Studio, Power BI, Excel, Google Sheets, SQL, BigQuery, Search Console, Google Ads and Meta Ads. The stack is selected around the data and reporting requirement.
Can you build Power BI or Looker Studio dashboards?
Yes. Dashboards can be designed around agreed KPIs such as spend, leads, conversion rate, acquisition cost, revenue, ROAS, website behaviour and channel performance where reliable source data is available.
Can you analyse Excel and Google Sheets data?
Yes. We can clean, structure, reconcile and analyse spreadsheet data, build pivot-based reporting and prepare recurring reporting workflows depending on the dataset and business question.
Do you provide SQL and BigQuery analysis?
Yes. Where the project requires it, SQL and BigQuery can be used to query, join, validate and prepare structured marketing datasets for deeper analysis and reporting.
Can you analyse marketing funnels and customer journeys?
Yes. Where the required events and data are available, we can examine acquisition sources, landing-page behaviour, funnel progression, abandonment and conversion patterns.
Can you help improve GA4 and Google Tag Manager tracking?
Yes. We can review the measurement setup, conversion events and tagging requirements so future analysis is based on a stronger tracking foundation.
Can you automate recurring marketing reports?
Where source systems and access allow it, we can reduce repetitive manual reporting through connected dashboards, scheduled data workflows and structured reporting processes.
Ready to move forward?
Ready to make your marketing data easier to understand and use?
Tell us which platforms you use, what reports or datasets you already have, and the decisions you need your data to support.