01
Campaigns generate traffic but few leads
The issue may be the offer, search intent, audience, creative, landing page or conversion path rather than traffic volume alone.
Paid Media & Online Sales
Turn paid attention into business opportunities.
We plan and manage campaigns across Google, Meta, TikTok and LinkedIn around clear offers, relevant audiences, focused landing pages and measurable conversion actions.
✓ No obligation✓ Clear next steps✓ Nairobi-based support
Built around business outcomes
Strategy. Experience. Technology. Growth.
01
Google Ads
02
Meta Ads
03
TikTok Ads
04
LinkedIn Ads
05
Remarketing
06
Conversion tracking
Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
Tools & technologies
Advertising and measurement tools for paid growth.
Paid-media projects use the advertising, analytics and conversion platforms that best match the audience, offer and customer action being measured.
Google Ads
Meta
Facebook
Instagram
TikTok Ads
LinkedIn Ads
YouTube
Google Analytics
Google Tag Manager
WhatsAppGoogle AdsMetaFacebookInstagramTikTok AdsLinkedIn AdsYouTubeGoogle AnalyticsGoogle Tag ManagerWhatsAppFocused services
Explore the service that matches what you need.
Google Ads →
Capture high-intent demand through focused search campaigns, keyword strategy and conversion tracking.
Meta Ads →
Reach and retarget relevant audiences across Facebook and Instagram with conversion-focused campaigns.
TikTok Ads →
Build awareness and demand with short-form creative, audience testing and conversion-focused TikTok campaigns.
LinkedIn Ads →
Reach professional and B2B audiences by role, industry, company and business intent.
The advertising problem
More clicks do not automatically mean more business.
Effective advertising connects audience, offer, message, landing experience and measurement around the same commercial goal.
02
You cannot tell what is working
Without reliable conversion tracking and clear goals, budget decisions become guesswork.
03
Leads are low quality
Loose targeting and generic messaging can attract clicks from people who are unlikely to become customers.
04
Ad traffic lands on generic pages
Campaigns often perform better when the landing experience closely matches the platform, message and customer intent.
Paid media capabilities
Multi-platform campaigns designed around measurable customer action.
01
Google Ads
SearchPerformance MaxShoppingYouTube
Capture active demand from customers already searching for services, products and solutions you offer.
02
Meta Ads
FacebookInstagramLead AdsRetargeting
Reach and retarget relevant audiences across Facebook and Instagram with structured creative and audience testing.
03
TikTok Ads
TikTok Ads ManagerSpark AdsPixelCreative testing
Use short-form video and audience testing to build demand, drive traffic and generate conversions.
04
LinkedIn Ads
Sponsored ContentLead Gen FormsB2B targetingInsight Tag
Reach decision-makers and professional audiences using business, job role and industry targeting.
05
Landing Experiences
Landing pagesMessage matchConversion UX
Connect campaigns to focused landing pages built around one clear action and strong message match.
06
Tracking & Optimization
GA4GTMGoogle AdsMeta PixelTikTok PixelLinkedIn Insight Tag
Measure enquiries, sales and qualified actions, then use performance data to improve budgets, targeting and creative.
Have a project in mind?
Tell us what you need and we’ll recommend the most practical next step.
Our process
A campaign system from strategy to optimization.
01
Strategy
Define the offer, customer, platforms, budget and business outcome advertising must support.
02
Build
Create campaign structure, audiences, keywords, creative direction and conversion goals.
03
Landing
Connect traffic to focused landing experiences that match customer intent.
04
Track
Validate meaningful conversion events across the selected advertising platforms.
05
Analyze
Review channel performance, lead quality, acquisition cost and conversion behaviour.
06
Optimize & scale
Refine campaigns and increase investment selectively when economics and lead quality support growth.
Management packages
Choose the level of campaign support your business needs.
Advertising spend is paid separately to Google, Meta, TikTok, LinkedIn or other advertising platforms.
Sales Launch
KSh 35,000
per month
For businesses starting with one focused advertising channel and one clear objective.
- ✓ 1 primary platform
- ✓ Campaign setup
- ✓ Conversion tracking
- ✓ Audience or keyword research
- ✓ Monthly reporting
Growth Engine
KSh 60,000
per month
For businesses combining paid acquisition, retargeting and landing-page optimization.
- ✓ Up to 2 platforms
- ✓ Campaign strategy
- ✓ Retargeting
- ✓ Weekly optimization
- ✓ Monthly growth review
Commerce Scale
From KSh 100,000
per month
For e-commerce and growth-focused businesses running larger multi-channel campaigns.
- ✓ Google + Meta + TikTok / LinkedIn
- ✓ Advanced tracking
- ✓ Creative testing strategy
- ✓ Budget allocation
- ✓ Frequent optimization
FAQ
Common questions before we start.
Which advertising platforms do you manage?
We support Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, with remarketing, landing pages and conversion tracking connected where appropriate.
Is ad spend included in the management fee?
No. Media spend is paid separately to the advertising platform. Management pricing covers strategy, setup, optimization and reporting based on the agreed scope.
Can you guarantee a specific number of leads or sales?
No. Advertising performance depends on market demand, competition, budget, offer, creative, website experience and other factors. We focus on disciplined campaign management and measurable optimization.
Do you build landing pages for campaigns?
Yes. Landing-page strategy and development can be connected to paid-media work when the existing website does not provide a sufficiently focused conversion path.
Which tracking tools do you use?
Depending on the platform and project, we use tools such as Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, Meta Pixel, TikTok Pixel and LinkedIn Insight Tag.
Ready to move forward?
Ready to build paid campaigns around real business goals?
Tell us what you sell, who you want to reach, your approximate media budget and the action you want customers to take.