Frequently asked questions

Clear answers before we start.

Questions about projects, pricing, websites, commerce, SEO, advertising, software and ongoing support.

Ask us directly ↗
01

Working With Us

Projects, communication, scope and how we work with businesses.

01

What does Innovationia Connect do?

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Innovationia Connect combines digital strategy, web and e-commerce design and development, SEO, paid media and custom software development to help businesses attract customers, sell online and operate more effectively.

02

Do I need to know exactly what service I need?

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No. You can start by explaining the business problem or growth objective. We can then recommend the right combination of services and technology.

03

What happens after I contact you?

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We first understand your business, customers, current digital setup and the outcome you want to achieve. From there we can recommend an appropriate scope and next step.

04

Can we start with a smaller project?

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Yes. Many projects can begin with a focused first phase and expand later as priorities, customer behaviour and business requirements become clearer.

02

Web & E-Commerce

Business websites, online stores, redesigns, payments and conversion.

01

Can you build a completely new website?

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Yes. We can handle strategy, architecture, UX, visual design, development, responsive optimization, technical SEO foundations and analytics for a new website.

02

Can you build an online store?

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Yes. We can design and develop store experiences including product structure, categories, checkout, payments, analytics and technical SEO foundations.

03

Do you work with Shopify and WooCommerce?

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Yes. Both can be used depending on catalogue needs, content, integrations, workflow and long-term flexibility.

04

Can you integrate M-Pesa or online payments?

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Where a compatible provider and integration method are available, the store can support mobile money, cards and other supported payment methods.

05

Can you redesign an existing website or store?

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Yes. We can review navigation, mobile experience, conversion issues, SEO, analytics and technical limitations before recommending improvements or a rebuild.

03

SEO & Organic Growth

Search visibility, rankings, technical SEO and ongoing optimization.

01

How long does SEO take to work?

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SEO is generally a medium- to long-term channel. Timelines depend on competition, website condition, content quality, existing authority and the search terms being targeted.

02

Can you guarantee first position on Google?

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No legitimate SEO provider can guarantee a specific ranking position. We focus on improving technical quality, relevance, visibility, qualified traffic and meaningful business outcomes.

03

Do you provide local SEO?

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Yes. Local SEO can include location-focused pages, Google Business Profile optimization, local keyword strategy and other improvements designed to strengthen local search visibility.

04

Should we use SEO and Google Ads together?

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They can work very well together. Google Ads can provide immediate visibility while SEO builds longer-term organic visibility.

04

Paid Media & Online Sales

Google Ads, Meta Ads, leads, online sales and conversion tracking.

01

Which advertising platforms do you work with?

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Campaigns can include Google Ads, Facebook, Instagram, Meta advertising, WhatsApp-focused campaigns and other relevant channels depending on your audience and objective.

02

Is advertising spend included in your management fee?

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No. Advertising spend is paid separately to the advertising platforms. Our fee covers strategy, setup, monitoring, optimization, tracking and reporting.

03

Can you manage campaigns that are already running?

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Yes. We can review existing campaign structure, tracking, audiences, search terms, creative and landing pages before recommending improvements.

04

Do you provide conversion tracking?

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Yes. Depending on the campaign, tracking can include purchases, lead forms, WhatsApp actions, phone calls, checkout events and other meaningful customer actions.

05

Software & Apps

Web applications, portals, internal systems, integrations and MVP development.

01

What type of software can you build?

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We can build web applications, customer portals, internal business systems, dashboards, workflow tools, MVP products, APIs, integrations and other custom digital solutions.

02

Can you replace manual business processes with software?

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Yes. Custom systems can automate repetitive workflows, centralize information and provide teams with dashboards or tools designed around how the business operates.

03

Can software integrate with our current systems?

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Where the existing system provides suitable APIs or integration methods, we can connect applications with CRM platforms, payment providers, business software and other services.

04

Can we start with an MVP?

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Yes. For many software products, building a focused MVP first can reduce unnecessary complexity and allow the product to improve using real user feedback.

06

Pricing & Support

Quotations, payment structure, custom scopes and ongoing support.

01

Are the prices on your website fixed?

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The published prices are starting points and package guides. Final pricing depends on scope, functionality, integrations, content, timelines and project complexity.

02

Can you create a custom quotation?

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Yes. Projects that do not fit a standard package can be scoped around the actual business and technical requirements.

03

Can I combine several services into one project?

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Yes. Examples include web and e-commerce plus SEO, paid media plus landing pages, or software plus integration work.

04

Do you offer ongoing support?

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Yes. Depending on the project, ongoing services can include maintenance, SEO, paid media, conversion optimization, analytics and software development.

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