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Online Retail Stores
Modern stores designed around product discovery, trust, purchasing and repeat customer journeys.
Product CataloguesCheckoutPaymentsAnalytics
E-Commerce
Build a store
people want
to buy from.
We design and develop e-commerce experiences that make products easier to discover, understand and purchase while giving your business the systems required to operate and grow online.
STORE
2
New Collection
Products made
to stand out.
to stand out.
Product One
KSh 4,500
Product Two
KSh 4,500
Product Three
KSh 4,500
Conversion
✓
Order completed
Customer journey converted
Store Design
Products
Payments
Shipping
Analytics
Conversion
Commerce with purpose
An online store is not just a catalogue. It's a sales experience.
Customers need to find the right product, understand it quickly, trust the business and complete the purchase without unnecessary friction.
We connect design, product architecture, checkout, payments, analytics and growth so the entire store supports conversion.
What we build
Commerce for different business models.
The right store architecture depends on what you sell, who buys it and how your business fulfils orders.
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WooCommerce Stores
Flexible WordPress-based e-commerce experiences for businesses that need control over products, content and integrations.
WooCommerceWordPressPaymentsShipping
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B2B E-Commerce
Digital ordering experiences for distributors, suppliers, wholesalers and business customers.
B2BBulk OrdersCustomer AccountsPricing
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Custom Commerce
More advanced commerce systems where standard store platforms cannot meet operational or customer requirements.
Custom DevelopmentAPIsPortalsAutomation
Customer journey
Make every step toward purchase easier.
01
Discover
Help customers find relevant products quickly.
02
Evaluate
Present clear information, imagery, pricing and trust signals.
03
Purchase
Reduce friction through a focused checkout experience.
04
Return
Create opportunities for retention and repeat purchasing.
E-Commerce capability
The complete foundation for selling online.
01
Store Strategy
Plan products, categories, customer journeys, offers, checkout structure and operational requirements.
02
UX & Product Discovery
Make products easier to browse, compare, understand and select across desktop and mobile.
03
Checkout & Payments
Build clearer purchase journeys and connect suitable payment methods for your market.
04
SEO & Product Structure
Prepare category, product and technical structures for stronger organic search visibility.
05
Analytics & Tracking
Measure product views, add-to-cart activity, checkout behaviour, purchases and campaign performance.
06
Growth Optimization
Use customer behaviour and sales data to improve merchandising, conversion and campaign performance.
Integrations
Your store needs to work with your business.
Depending on your requirements, we can connect commerce with payments, analytics, advertising, CRM systems, delivery workflows and other business tools.
Payments
M-Pesa
Shipping
GA4
GTM
Google Ads
Meta Pixel
CRM
APIs
Commerce process
From product catalogue to checkout.
We plan both the customer-facing experience and the operational requirements behind the store before development begins.
01
Discovery
Understand products, customers, fulfilment, payment requirements, operations and commercial objectives.
02
Architecture
Plan categories, product structure, filters, customer journeys, checkout and required integrations.
03
UX & Design
Design responsive store interfaces around product discovery, confidence and purchasing.
04
Development
Build the store, product templates, checkout, payments, integrations and management workflows.
05
Testing
Validate products, checkout, mobile behaviour, forms, payments, tracking and transactional journeys.
06
Launch & Grow
Deploy the store, monitor performance and improve conversion using real customer behaviour.
Store + Growth
Building the store is only half the equation.
We can connect your commerce platform to SEO and paid media so product discovery, acquisition and conversion are developed together.
E-Commerce packages
A starting point for selling online.
Final pricing depends on product volume, payment requirements, integrations, shipping, custom functionality and migration needs.
Commerce Launch
KSh 70,000
For smaller businesses launching a professional online store.
✓Responsive e-commerce design
✓Up to 30 initial products
✓Product category setup
✓Shopping cart
✓Checkout setup
✓Payment integration
✓Basic shipping configuration
✓Basic SEO setup
✓GA4 integration
✓Mobile optimization
Recommended
Commerce Growth
KSh 120,000
For established businesses that need a more conversion-focused store.
✓Custom e-commerce design
✓Up to 100 initial products
✓Advanced product categories
✓Product filters
✓Customer accounts
✓Payment integrations
✓Shipping configuration
✓Technical SEO foundation
✓GA4 e-commerce tracking
✓Google Tag Manager
✓Conversion optimization
✓30-day post-launch support
Commerce Advanced
From KSh 200,000
For complex stores, B2B commerce and businesses requiring custom integrations.
✓Custom store architecture
✓Advanced UI/UX
✓Large product catalogues
✓B2B functionality
✓Custom customer accounts
✓API integrations
✓ERP / CRM integration
✓Custom workflows
✓Advanced analytics
✓Advanced SEO architecture
✓Automation
✓Deployment support
E-Commerce FAQ
Before you start selling online.
01Which e-commerce platform do you use?
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Which e-commerce platform do you use?
The platform depends on the business. WooCommerce works well for many stores, while more complex requirements may benefit from a custom or alternative architecture. We choose the technology after understanding products, operations and growth requirements.
02Can you integrate online payments?
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Can you integrate online payments?
Yes. Payment integration is normally included in e-commerce projects. The specific gateway depends on your market, account availability and preferred payment methods.
03Can customers pay using mobile money?
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Can customers pay using mobile money?
Where a compatible payment provider is available, mobile-money payment options can be integrated into the checkout alongside cards and other supported methods.
04Can you upload our products?
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Can you upload our products?
Yes. Initial product setup can be included in the project scope. Large catalogues may require bulk import or a separate product-data migration process.
05Can you redesign an existing online store?
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Can you redesign an existing online store?
Yes. We can redesign existing stores while reviewing product architecture, checkout behaviour, SEO considerations, analytics and existing integrations.
06Do you help market the store after launch?
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Do you help market the store after launch?
Yes. Innovationia Connect also provides SEO and paid media services, allowing store development, organic growth and advertising to work together.
Start selling online
Turn product discovery into purchase.
Tell us what you sell, how customers currently buy and what your online store needs to achieve.
Start an e-commerce project↗