Project overview
Business context
Furniture customers need to compare styles, product details and purchasing options before choosing items for their home or office.
Experience focus
Product discovery
Organize the catalogue around furniture categories so customers can move from a broad room or product need to a relevant selection.
Product presentation
Use product photography and clear descriptions to support comparison and help customers understand what they are considering.
Customer journey
Connect browsing, product information and ordering or enquiry options so the next step is easy to find.