01
Budget goes to weak search terms
Loose targeting and poor keyword control can spend budget on searches that are unlikely to convert.
Search campaigns
Keyword strategy
Negative keywords
Conversion tracking
Tools & technologies
Connected to the platforms your customers already use
We use a focused technology stack selected around the service, customer journey and measurement requirements.
Google Analytics
Next.js
GitHub
Vercel
Supabase
WordPressGoogle AnalyticsNext.jsGitHubVercelSupabaseWordPressFocused services
Explore the service that matches what you need.
SEO Services →
Build organic search visibility alongside paid campaigns, with useful content and stronger technical foundations.
Web Design & E-Commerce →
Prepare your website or online store to explain your offer and support enquiries or purchases from advertising.
Data, Cloud & Integrations →
Connect Google Ads, GA4 and lead or sales data to dashboards, conversion analysis and better budget decisions.
Landing Pages →
Improve message match and conversion performance with focused pages built around campaign intent.
Why campaigns underperform
Clicks are only useful when they create qualified action.
Google Ads performs best when search intent, campaign structure, offer, landing page and measurement all support the same business goal.
02
Ads do not match customer intent
Generic messaging can reduce relevance and attract clicks from the wrong audience.
03
Landing pages create friction
Sending paid traffic to a broad or confusing page can reduce enquiries even when the campaign is strong.
04
Conversions are not tracked correctly
Without reliable conversion data, campaign optimization becomes guesswork.
Google Ads capabilities
A focused paid-search system built around measurable demand.
01
Search Campaign Strategy
Campaign structureIntent mappingGeo targeting
Structure campaigns around the services or products you sell and the Kenyan locations you serve. Align targeting and keyword themes with the customers you want to reach.
02
Keyword Research
KeywordsMatch typesNegatives
Identify high-intent terms while controlling irrelevant demand through match types and negatives.
03
Ad Messaging
Responsive search adsOffersExtensions
Create ads that align closely with the search, offer and action you want the customer to take.
04
Landing Page Alignment
Message matchConversion UXMobile
Connect campaigns to landing experiences that match customer intent and reduce unnecessary friction.
05
Tracking & Measurement
Google AdsGA4GTM
Track meaningful enquiries, calls, purchases and consultation requests using Google Ads, GA4 and GTM.
06
Performance Analysis
CPLConversion rateDashboardsBudget analysis
Review search terms, cost per lead, conversion rate, campaign contribution and lead quality to improve efficiency over time.
Have a project in mind?
Tell us what you need and we’ll recommend the most practical next step.
Our process
From search intent to measurable customer action.
01
Audit
Review your offer, market, existing campaigns, website and conversion setup.
02
Research
Map commercial search intent, keyword themes, competitors and exclusions.
03
Build
Create campaign structure, ads, targeting, extensions and conversion goals.
04
Launch
Validate tracking and start campaigns with controlled budgets and clear priorities.
05
Analyze
Review conversion quality, search terms, acquisition cost and landing-page performance.
06
Optimize & scale
Refine bids, budgets, ads and landing pages, then increase investment selectively when the data supports it.
Google Ads engagements
Choose the level of support based on your current account and growth goal.
Advertising spend is paid directly to Google and is separate from management fees.
Google Ads Launch
KSh 35,000
per month
For one focused Google Ads account built around a clear commercial goal.
- ✓ Search campaign setup
- ✓ Keyword research
- ✓ Conversion tracking
- ✓ Negative keywords
- ✓ Monthly reporting
Google Ads Growth
From KSh 60,000
per month
For businesses running multiple campaigns, locations or service categories.
- ✓ Multiple campaigns
- ✓ Advanced optimization
- ✓ Landing-page recommendations
- ✓ Weekly review
- ✓ Growth reporting
Google Ads Audit
KSh 25,000
one-time
For businesses that want a professional review before changing or scaling an existing account.
- ✓ Account review
- ✓ Search term review
- ✓ Tracking review
- ✓ Waste analysis
- ✓ Action plan
FAQ
Common questions before we start.
Can you manage campaigns for businesses outside Nairobi?
Yes. Our Nairobi-based team works with businesses across Kenya. Campaign targeting can be planned around the locations you serve and the demand for your products or services.
Can you review an existing Google Ads account?
Yes. Our one-time audit reviews campaign structure, search terms, tracking and potential wasted spend. We use the findings to recommend priorities before you change your campaigns or increase the budget.
What do you need before starting a campaign?
Share your website address, offer, target locations, approximate advertising budget and the customer actions you want to measure. We also review the landing page and arrange appropriate account and tracking access before launch.
How do you assess whether enquiries are useful?
We review tracked conversions alongside lead or sales feedback where available. A form submission or call does not always become a customer, so reporting should distinguish enquiry volume from qualified leads and confirmed sales.
How much should I spend on Google Ads?
The right media budget depends on search demand, competition, location, average customer value and your commercial target. We recommend a starting budget after reviewing the market.
Is ad spend included in your fee?
No. Management fees cover strategy, setup, optimization and reporting. Media spend is paid separately to Google.
Do you set up conversion tracking?
Yes. We can configure and validate meaningful conversion actions using Google Ads, Google Analytics 4 and Google Tag Manager where appropriate.
Can you connect Google Ads to a dashboard?
Yes. Google Ads and GA4 data can be combined with lead or sales data where available to report on spend, conversions, cost per lead, conversion rate and other agreed KPIs.
Do you guarantee a specific number of leads?
No. Lead volume depends on demand, competition, budget, offer, website experience and other factors. We focus on disciplined optimization and measurable performance.
Ready to move forward?
Want Google Ads built around real customer demand?
Tell us what you sell, where you want to advertise, your approximate monthly ad budget and what counts as a valuable conversion.